Aisling Aer
EXPERIENCE THE DREAM
SCOPE
An international budget airline with headquarters based in Dublin, Ireland.
Brand Positioning
Visual Identity Design
Logo Element Animation
The Challenge
In order to draft an appropriate brand mark, consideration of the cultural, and regional implications had to be addressed.
This was visually achieved through application of Celtic iconography, and a color pallet reflective of the region Dublin resides within.
The Discovery
Irish Gaelic, dream, or vision, from Old Irish term 'aislinge'.
The term was perfectly fitting to the identity I was striving for. A company who's foundation stems on providing exceptional customer service, offering a 'dream-like' experience, for those who chose to fly with Aisling Aer.
Visually, this would come in the form of a soft, rounded typeface, and a brand mark that would utilize the same use of rounded caps and consistent line weight.
The result was a logo that appropriately spoke to the culture I drew inspiration from.
Brand Applications
