Six Star
BREWING CO
SCOPE
Six Star, representing the six states of New England, is a MA based, craft brewing company that provides the taste of New England craft beer to a growing appreciation in the US for craft drinks.
Identity Design
Art Direction
Illustration
The Challenge
Creating a fresh image for the product was challenging due to the diverse sources that were influencing the final product. The thin line work of the product was influenced by wrought iron fence. This complimented hand-drawn aesthetic of the Six Star brand mark.
THE BRAND
Creating a fresh image for the product was challenging due to the diverse sources that were influencing the final product. The thin line work of the product was influenced by wrought iron fence. This complimented hand-drawn aesthetic of the Six Star brand mark.
Logo on white
Logo in Shield
ASSET DEVELOPMENT
LINE ART ILLUSTRATIONS
Arabica Coffee Beans
Low-Bush Blueberries
Amarillo Hops
PRODUCT IDENTITIES
FINAL PRODUCTS
The Final product reflected the range of influences the identity pulled from in an elegant and cohesive composition. The use of contrasting gold to outline and frame the label elements creates distinctive shapes that users will swiftly identify as Six Star.
Instagram Ad
FUTURE COMMUNICATIONS
In exploring how I might be able to push my identity further, I utilized on brand element of the 'Six Star' identity to create an eye catching ad campaign. This video was a sample of how motion graphics could be introduced that utilizes the same thin treatment of line as used in the flavor mark.
