Classic Cape Real Estate
GUIDING YOUR NEXT CHAPTER.
A challenger Real Estate brokerage in the Cape Cod market.
SCOPE
Brand Strategy
Visual Identity Design
Web Design
Client
Classic Cape Real Estate
Live Website: Classiccapere.com
The Challenge
The Challenge
Draft a brand identity and accompanied assets that feels as much like a surfing brand as a real estate identity.
CLIENT BREIF
"...tap into the nostalgia/history of the area"
"The kind of logo you'd see on a t-shirt in a Jaws film
but still professional enough if that makes sense."
"fun and professional"
"swag that looks like a surf brand more than an establishment real estate company"
INITIAL AUDIT
Areas of Inquiry
#1 | Competition in the space
#3 | Surfing Brands
#2 | Cape Cod Culture
#4 | JAWS
BRAND EXPLORATION
Low fidelity ideation
Typographic Exploration
FINAL IDEATION
The Inspiration
Nauset Lighthouse
The interest in the lighthouse, a symbol of way finding and guiding of a journey, was leveraged In a final composition the iconic elements of the lighthouse were infused with the 70s color waves resulting in a unique and ownable brand mark.
The result was a rich and colorful logo that drew inspiration from the charm of the Cape while honoring the historical landmark of Nauset Light.
Brand Applications
THE RESULT
A happy, repeat, partner.
