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Classic Cape Real Estate

GUIDING YOUR NEXT CHAPTER.

A challenger Real Estate brokerage in the Cape Cod market. 

SCOPE

Brand Strategy

Visual Identity Design
Web Design

Client

Classic Cape Real Estate

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Live Website: Classiccapere.com

The Challenge

The Challenge

Draft a brand identity and accompanied assets that feels as much like a surfing brand as a real estate identity.

CLIENT BREIF

"...tap into the nostalgia/history of the area"

"The kind of logo you'd see on a t-shirt in a Jaws film

but still professional enough if that makes sense."

"fun and professional"

"swag that looks like a surf brand more than an establishment real estate company"

INITIAL AUDIT
Areas of Inquiry
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#1 | Competition in the space

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#3 | Surfing Brands

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#2 | Cape Cod Culture

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#4 | JAWS

BRAND EXPLORATION
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Low fidelity ideation

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Typographic Exploration

FINAL IDEATION
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The Inspiration

Nauset Lighthouse

The interest in the lighthouse, a symbol of way finding and guiding of a journey, was leveraged In a final composition the iconic elements of the lighthouse were infused with the 70s color waves resulting in a unique and ownable brand mark.

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The result was a rich and colorful logo that drew inspiration from the charm of the Cape while honoring the historical landmark of Nauset Light.
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Brand Applications

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THE RESULT
A happy, repeat, partner.
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Experience the Dream.

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